Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They allow sites to remember your preferences, maintain session state, and collect usage data. Cookies cannot access other files on your device or transmit viruses.

In addition to cookies, we may use related technologies such as web beacons, tracking pixels, and local storage objects that function similarly.

2. Types of Cookies We Use

Essential Cookies

These cookies are required for the website to function correctly. They enable core features like page navigation and security. You cannot opt out of essential cookies while using our site.

• Session management cookies
• Security and fraud prevention cookies
• Load-balancing cookies

Analytics Cookies

We use analytics tools to understand how visitors interact with our site, which pages are most popular, and where visitors come from. This data is aggregated and anonymized.

• Google Analytics (GA4): Tracks page views, session duration, traffic sources, and user behavior
• Google Tag Manager: Manages and deploys tracking tags without requiring code changes

Advertising and Marketing Cookies

These cookies enable us to measure the effectiveness of our own advertising campaigns and retarget users who have visited our site.

• Google Ads Conversion Tracking: Records when a site visitor takes an action after viewing or clicking an ad
• Meta Pixel: Tracks conversions from Facebook and Instagram ads and supports audience building
• Google Remarketing Tags: Enables display of tailored ads to previous website visitors

Preference Cookies

These cookies remember your choices (such as language preference or form data) to provide a more personalized experience on return visits.

3. Third-Party Cookies

Some cookies on our site are set by third-party services. We do not control these third parties' use of cookies. Relevant third-party privacy policies:

• Google Privacy Policy
• Meta Privacy Policy

4. How to Control Cookies

You have several options for managing cookie preferences:

Browser Settings

Most browsers allow you to refuse all cookies, delete existing cookies, or be notified when a new cookie is set. Visit your browser's help section for instructions:

• Chrome: Settings → Privacy and Security → Cookies
• Safari: Settings → Privacy → Cookies
• Firefox: Settings → Privacy & Security → Cookies
• Edge: Settings → Privacy, Search, and Services → Cookies

Opt-Out Tools

• Google Analytics Opt-Out Browser Add-on
• Meta Ad Preferences
• Network Advertising Initiative Opt-Out

Please note that disabling advertising cookies will not stop you from seeing ads — they will simply be less relevant to your interests.

5. Cookie Retention

Cookies vary in how long they persist on your device:

• Session cookies are deleted automatically when you close your browser
• Persistent cookies remain for a set period (typically 30 days to 2 years depending on the cookie) or until manually deleted
• Google Analytics cookies are retained for up to 14 months by default

6. Updates to This Policy

We may update this Cookie Policy as we add new tools or features to our site. The effective date at the top of this page will reflect any changes. We encourage you to review this policy periodically.