Solar buyers research for weeks before calling. We build intent-tiered campaigns that capture prospects at every stage of their journey — from first curiosity to ready-to-sign contracts.
Homeowners searching for solar are already motivated buyers. The right ad infrastructure converts that intent into scheduled site assessments.
Average solar installation runs $18,000-$35,000. Even at $210 CPL, your ROAS is exceptional when close rates are optimized.
ITC deadlines and rate-step-downs create natural urgency. Smart ad copy tied to policy timelines drives accelerated decision-making.
Solar economics vary dramatically by utility rates. We geo-target by net metering policies, average electric bills, and roof suitability data.
Site assessments require a conversation. Call-only and call-extension campaigns put your number in front of high-intent searchers at the moment of decision.
Our four-layer campaign architecture drives qualified leads while keeping your cost per acquisition predictable and scalable.
Separate campaigns for awareness (solar panels cost), consideration (best solar companies near me), and decision (solar installation quote). Each tier gets tailored bids and ad copy.
Increase bids 30-50% from April through September when homeowner decision rates peak. Pull back strategically in winter to preserve budget for high-conversion months.
Federal ITC deadlines trigger massive search volume spikes. We build dedicated campaigns that launch 6-8 weeks before tax season and policy announcement dates.
Block searchers looking for DIY solar kits, solar lights, and solar-powered calculators. A comprehensive negative list reduces wasted spend by 35-45% in solar campaigns.
These four errors drain budgets without generating qualified leads. Avoid them to maximize your return on ad spend.
Running ads in areas with poor solar economics or low utility rates wastes budget on leads that will never convert. Always layer in utility rate and roof orientation data.
Sending traffic to a homepage instead of a solar-specific landing page with a clear free assessment offer drops conversion rates from 8% down to 2%.
Using only broad match for solar keywords burns budget on irrelevant queries. A proper solar campaign uses phrase and exact match alongside a targeted broad strategy.
Solar decision calls happen Tuesday-Thursday, 10am-6pm. Running ads 24/7 wastes 40% of budget on off-peak hours when intent and close rates are lowest.
From audit to optimized campaigns in 14 days. Our proven process eliminates wasted spend from day one.
We analyze your service area utility rates, competitor ad spend, and current search volume trends for solar terms in your geography.
Intent-tiered campaigns with dedicated ad groups for equipment type, financing options, and residential vs commercial targets.
Solar-specific landing pages with free assessment offers, ITC messaging, and click-to-call CTAs optimized for mobile.
Weekly bid adjustments, A/B ad copy testing, and monthly budget reallocation toward highest-converting campaigns and geographies.
A residential solar installer in Phoenix was paying $380 per lead with a 22% close rate using a generalist agency. We rebuilt their campaigns with utility-rate targeting, ITC urgency messaging, and a dedicated assessment landing page. Within 90 days, CPL dropped to $128 and close rate improved to 31%.
Qualified solar assessment leads per month
We were spending $12k a month on Google Ads with our old agency and getting maybe 30 leads. Ad Boost rebuilt everything and now we get 90+ leads on the same budget. The ITC urgency campaigns alone doubled our close rate in Q4.
The geographic targeting they set up is incredible. They figured out which zip codes have the highest electric bills and we only show ads there now. Our cost per installation dropped by 60% in four months.
I was skeptical because I had tried Google Ads twice before and lost money both times. These guys actually understand solar. They knew about net metering policies, ITC deadlines, all of it. Completely different experience.
Get a free audit of your current Google Ads account — or let us build your first campaign from scratch.
Get Your Free Solar Ads Audit