Home security companies run on recurring monitoring revenue. We build Google Ads campaigns that drive alarm installations and lock in long-term monitoring contracts at CPCs of $8–$25.
Start Getting Security LeadsWhy AdBoost
We understand the economics of monitoring contracts, alarm permit requirements, and how to outbid national brands locally.
We optimize for monthly recurring revenue, not just installs. Every campaign accounts for the lifetime value of a monitoring contract when setting bids.
Security is a local trust business. We geo-fence around new construction zones, recently sold homes, and high-burglary zip codes to maximize relevance.
ADT, Ring, and Vivint spend millions building brand awareness. We run conquest campaigns that capture those comparison-shoppers before they sign a contract.
We target alarm permit keywords and compliance-adjacent searches that indicate a serious buyer, cutting out low-intent tire-kickers from your pipeline.
Campaign Types
Each campaign type targets a different stage of the security buying journey.
Keywords like "home security installation near me," "alarm system company," and "home monitoring service" capture buyers actively comparing options today.
New movers purchase security systems at 3x the rate of established homeowners. We layer new-mover audiences over search campaigns to dominate this segment.
Most visitors need 3–5 touchpoints before calling. Our retargeting sequences show social proof ads to website visitors who did not convert on the first visit.
Target property managers and general contractors searching for bulk security installation contracts for multi-unit residential and commercial developments.
Common Mistakes
These four errors are responsible for the majority of wasted spend we see when auditing new security client accounts.
"Security" matches job security, cybersecurity, airport security guards. Without tight match types and negatives, most budget is wasted on irrelevant searches.
Searches related to alarm permits and false alarm ordinances signal a homeowner who already has or needs a professional system. Most advertisers miss this keyword cluster entirely.
A generic homepage kills conversion. Security leads need a landing page with a clear monitoring price, equipment offer, and a single form—not a navigation menu and blog links.
Commercial monitoring contracts are worth 5–10x residential. Running only residential-focused ads leaves the most valuable segment of the market entirely uncontested.
Our Process
We move fast because every day without optimized campaigns is monitoring revenue walking out the door.
We map every keyword, ad, and audience against your monitoring offer and local service area.
We build segmented campaigns for residential, commercial, competitor conquest, and new construction.
High-converting pages built around your monitoring offer, equipment package, and local trust signals.
Weekly bid adjustments, negative keyword expansion, and audience layering to lower cost-per-install.
Case Study
A regional residential and commercial security provider came to AdBoost with a fragmented account, spending $12,000/month at a $380 cost-per-install with no commercial campaigns running at all.
We restructured around four campaign types, added competitor conquest, and built dedicated commercial landing pages. Within 90 days, cost-per-install dropped to $148 and commercial installs accounted for 30% of revenue.
Get Similar ResultsResults
Real results from real security and monitoring businesses.
"We were losing ground to ADT every month. AdBoost built a competitor conquest campaign that actually turned that around. We are now winning business from homeowners who searched ADT first."
"The commercial campaign AdBoost built was something we never had before. We signed two property management contracts in the first 60 days worth over $4,000 per month in monitoring."
"Our cost per install went from $340 down to $130. We are running the same budget but getting three times the installs. The new homeowner targeting was the game changer."
FAQ
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