Ad Boost builds Google Ads campaigns for real estate agents that capture buyers and sellers at the exact moment they are searching — before your competitors capture their attention.
Real estate is one of the highest-intent verticals on Google Search. People searching for agents are ready to act — the question is whether they find you or your competitor.
Each layer serves a different stage of the buyer and seller journey. Together they create a system that generates consistent pipeline month over month.
These are the patterns we see in nearly every real estate agent account we audit. Each one can be corrected in 30 days.
From audit to scale in a repeatable architecture.
A buyer agent was generating 4 listing leads per quarter from Google Ads at a cost per lead of $140. We rebuilt the campaigns with separate seller and buyer intent structures, installed calendar booking tracking, and launched a 90-day retargeting sequence targeting homeowners who visited the valuation page.
Listing appointment cost dropped 58% while quarterly listing volume nearly tripled, all within the original monthly ad budget.
Build This For My BusinessResults vary by market, offer, budget, and execution. Past results do not guarantee future outcomes.
“I spent 18 months running Google Ads myself and barely broke even. Ad Boost restructured everything in one week and I had my first legitimate listing inquiry within 72 hours of launch.”
“The seller campaign strategy they built is unlike anything I had seen from other agencies. Targeting homeowners specifically instead of just real estate searches made an immediate difference in lead quality.”
“My cost per appointment went from $200 down to $68 in two months. More importantly, the people booking are actually ready to move — not just curious about what their home is worth.”
Real estate keywords range from $8–$25 per click depending on market competitiveness. Major metros sit at the high end. Smaller markets offer strong CPCs at $8–$12. Proper targeting keeps effective CPL well below the value of a single commission.
Both, but with separate campaigns. Seller leads typically have higher lifetime value. Buyer leads convert faster. Most agents get the best ROI by running seller lead campaigns first, then adding buyer campaigns once the seller system is performing.
Do not compete for the same broad keywords. Instead, target hyper-local searches, specific neighborhoods, and price-point queries where the major portals have weak ad coverage. Your local expertise is your competitive advantage.
Seller consideration cycles run 60–120 days from initial research to signing a listing agreement. Buyer cycles run 30–90 days. Long retargeting windows are essential to staying in front of motivated clients throughout their entire decision cycle.
Home valuation pages for seller leads and neighborhood-specific property search pages for buyer leads consistently outperform generic homepage or contact page destinations. Dedicated pages can improve conversion rates by 3–5x.
Book a free 30-minute real estate ads audit. We will review your current campaigns, map your target neighborhoods, and show you exactly how we would restructure your campaigns to generate more listing appointments.
Get My Free Real Estate Ads Audit