Navigate before/after compliance, build a high-converting consultation funnel, and out-rank competing practices — without wasting budget on unqualified clicks.
Build My Plastic Surgery CampaignCosmetic surgery is one of the highest-intent verticals on search. Patients are actively researching, comparing surgeons, and booking consultations — Google Ads puts your practice in front of them at the exact moment of decision.
Over 73% of cosmetic surgery patients begin their search on Google before ever visiting a practice website. Search ads capture this intent before social media retargeting ever kicks in.
Patients rarely travel more than 60 miles for elective procedures. Google's radius targeting and ZIP-code bid adjustments let you concentrate spend within your catchment area and avoid wasted impressions.
When a rhinoplasty averages $8,500 and a mommy makeover exceeds $15,000, a $150 cost per lead delivers extraordinary ROI. Google Ads spend scales predictably against case volume.
Google Seller Ratings and Local Service Ads surface your star rating directly in search results. High-rated practices see 20–35% higher CTR than competitors bidding on the same procedures.
No single campaign type captures every stage of the patient journey. These four work together to maximize consultation volume at your target CPL.
Phrase and exact match campaigns targeting procedure + location queries like "breast augmentation surgeon Dallas" or "rhinoplasty consultation near me." Use SKAG or tightly themed ad groups per procedure category.
Retarget site visitors who did not book a consultation with compliant creative — testimonial quotes, surgeon credentials, and financing CTAs. Exclude converting users to avoid suppression fatigue.
LSAs appear above standard search ads and display your Google-verified rating. For practices with 4.5+ stars and Google Screened status, LSAs routinely deliver the lowest CPL of any channel.
Cosmetic surgery demand peaks in January (new year), May (pre-summer body), and October (pre-holiday downtime recovery). Launch dedicated campaigns 3–4 weeks before each peak with seasonal creative and financing offers.
These errors are responsible for the majority of wasted ad spend in cosmetic surgery practices. Avoid every one of them from day one.
Google prohibits before/after imagery in display ads for cosmetic procedures. Violations result in ad disapprovals and account flags. Keep before/after content on the landing page behind proper disclosures, never inside ad units.
Homepages convert 60–75% worse than dedicated procedure landing pages. Every ad group should point to a procedure-specific landing page with a single CTA: book a consultation.
Without aggressive negative keyword lists, cosmetic surgery campaigns attract clicks for "free plastic surgery," "plastic surgery gone wrong," and medical procedure research from students. These clicks have near-zero conversion intent.
Practices that include financing messaging in ads and landing pages ("procedures from $199/mo") see 28–40% higher consultation booking rates. Omitting financing leaves high-intent but price-sensitive patients unconverted.
From account audit to optimized campaigns in under 30 days — built specifically for cosmetic surgery practices.
We audit your current account (if any), analyze local competitor bidding on your top procedures, and map your average case value to a target CPL.
We build procedure-specific ad groups with Google-compliant creative, financing messaging, and landing pages engineered for consultation bookings — not general traffic.
We deploy call tracking, form-submission tracking, and offline conversion imports from your CRM so every lead is attributed accurately to its source keyword.
Weekly search term audits, bid adjustments by procedure and day-part, landing page A/B tests, and monthly reporting tied to consultation volume — not vanity metrics.
A three-location cosmetic surgery group was running broad match campaigns pointing to their homepage with no call tracking. Their CPL was $340 and they could not attribute any bookings to specific procedures.
We restructured into procedure-specific campaigns, built five dedicated landing pages with financing CTAs, implemented call and form tracking, and layered negative keyword lists built from six months of search term data.
Within 90 days, CPL dropped to $118, consultation volume increased by 210%, and the rhinoplasty campaign alone generated $340,000 in attributed case revenue on a $12,800 ad spend.
"We were spending $18,000 a month on Google Ads and had no idea which procedures were driving consultations. Ad Boost gave us full attribution in week one. Our rhinoplasty bookings doubled in the first quarter."
"The financing CTA they added to our landing pages was a game-changer. We were leaving money on the table by not talking about payment plans upfront. Consultation requests went up 35% the week we launched."
"They understood the Google policy restrictions around cosmetic surgery creative immediately. We did not have to educate them on compliance. Every ad was approved first submission, which has never happened with other agencies."
Google prohibits before/after imagery in standard display ads for cosmetic procedures. Compliant strategies include testimonial-only creative, procedure outcome language, and directing traffic to landing pages where before/after galleries live under proper consent disclosures.
Plastic surgery CPL typically ranges from $80 to $250 depending on procedure type, geography, and landing page quality. High-value procedures like rhinoplasty or body contouring often justify higher CPLs when average case value exceeds $8,000.
Financing CTAs like "procedures from $199/mo" dramatically improve click-through rates and consultation bookings. Ensure financing disclosures comply with Regulation Z and that landing pages clearly display APR and terms.
Phrase match and exact match are recommended for high-intent keywords like "rhinoplasty surgeon near me" or "breast augmentation consultation." Broad match should be used cautiously with robust negative keyword lists to avoid irrelevant medical queries.
Google Seller Ratings extensions and review count in Local Service Ads directly impact click-through rates. Practices with 4.7+ star ratings and 50+ reviews see 20–35% higher CTR than lower-rated competitors bidding on the same terms.
We will audit your market, map your procedures to winning keywords, and build a compliant campaign that drives consultation bookings at a CPL you can actually scale.
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