More PI Cases.
Google Ads for Personal Injury Attorneys.
AdBoost builds high-converting Google Ads for personal injury law firms targeting car accident, slip-and-fall, and negligence victims at the moment they search.
GET MY FREE GROWTH PLANOur 4-Step Process
From audit to active campaigns generating signed PI cases — we handle every step.
Practice Audit
We analyze your case mix, market, and competitors to build your keyword foundation.
Campaign Build
Injury-type ad groups, call-only ads, and landing pages built for maximum conversion.
Launch and Optimize
We launch, monitor bids daily, and optimize toward retained cases — not just clicks.
Case ROI Reporting
Monthly reports tie every dollar spent back to signed clients and estimated case value.
Services for PI Attorneys
Every campaign is built around your injury types, intake process, and contingency fee structure.
Accident Type Keyword Campaigns
Separate campaigns for car accidents, truck accidents, slip-and-fall, and more — each optimized for its own intent signals and CPCs.
Injury Severity Targeting
We prioritize keywords indicating serious injuries and high-value cases so your budget goes toward the clients you actually want.
Call-Only Urgent Ads
Mobile call-only ads connect accident victims directly to your intake line at the peak urgency moment right after the incident.
24/7 Scheduling
Landing pages with instant scheduling and after-hours call routing ensure no lead goes cold while your office is closed.
Competitor Conquest
Strategic bidding on competitor brand and near-me terms captures clients who are already comparison-shopping for PI attorneys.
Case Value Tracking
We integrate with your intake CRM to attribute retained cases and estimated contingency value back to specific campaigns and keywords.
Common Questions
High-value PI keywords include truck accident lawyer, medical malpractice attorney, and wrongful death attorney. These target cases with larger settlements and motivated clients ready to hire. We build specific ad groups around each to maximize your budget toward the cases worth the most.
We use exact-match and phrase-match keywords combined with dayparting and call-only ads so your firm appears at the top the moment someone searches after an accident. Speed-to-impression wins in PI, and our bidding strategy is built around that urgency window.
Most PI firms start with $3,000-$8,000/month in ad spend. Given average contingency values over $18,000, even a few retained cases per month produces strong ROI. We size budgets to your market competition and target case types during our initial audit.
Yes. We build separate ad groups for each practice area so your budget is allocated precisely to the injury types that match your firm strengths and case preferences. Each group has its own keywords, ads, and landing pages optimized for that specific search intent.
We implement call tracking, form conversion tracking, and CRM integration so you can see exactly which campaigns and keywords produce booked consultations and retained clients. Monthly reports show cost-per-retained-case alongside estimated contingency value.
Ready to Sign More PI Cases?
Get a free Google Ads growth plan built specifically for your personal injury practice and market.
GET MY FREE GROWTH PLAN