Ad Boost builds intent-driven Google Ads campaigns that capture mortgage leads who are ready to apply — not just shopping for numbers they will never act on.
The mortgage vertical has some of the highest CPCs in Google Ads. Generic campaigns bleed budget on comparison-shopping clicks.
Every Ad Boost mortgage campaign is built on this four-layer architecture. Remove any layer and performance degrades significantly.
These are the most common campaign errors we see when auditing new mortgage broker accounts. Any one of them alone can double your cost per lead.
From audit to scale in a repeatable architecture.
A regional mortgage broker was spending $6,000/month on Google Ads generating fewer than 35 leads per month — most of which were rate shoppers. We rebuilt the campaign structure, installed proper conversion tracking, created dedicated landing pages, and launched a 60-day retargeting sequence.
Cost per qualified application dropped 71% while monthly lead volume more than tripled on the same ad spend.
Build This For My BusinessResults vary by market, offer, budget, and execution. Past results do not guarantee future outcomes.
“We were burning money on Google Ads for two years with nothing to show for it. Ad Boost rebuilt everything from scratch and we started getting actual application-ready leads within 30 days.”
“The retargeting sequence they built is brilliant. Borrowers come back to our site weeks after their first visit. I had no idea how much pipeline I was leaving on the table with only 7-day retargeting.”
“Our cost per funded loan from Google Ads dropped from over $2,000 to under $600 in three months. Ad Boost understands the mortgage business at a level general agencies do not.”
Mortgage keywords typically cost $25–$45 per click. Proper negative keyword sculpting and tight ad groups bring effective CPC down significantly over the first 60 days of optimization.
Negative keyword sculpting is the primary lever. Removing informational queries and filtering for transactional intent phrases routinely cuts wasted spend by 30–50% in the first 60 days.
Search captures active intent — start there. Display and YouTube remarketing recapture the 94% of visitors who do not convert on first visit, essential given the long consideration cycle in mortgage lending.
Mortgage consideration cycles average 45–90 days from first search to application. Remarketing campaigns should run for the full window — not just 7–14 days — to recapture borrowers who compared options before committing.
Most competitive markets require $3,000–$8,000 per month. At a $35 average CPC, $5,000/month yields roughly 140 clicks — targeting precision and landing page conversion rate determine how many become qualified applications.
Book a free 30-minute mortgage ads audit. We will review your current account, identify the exact keywords burning your budget, and show you exactly what we would change.
Get My Free Mortgage Ads Audit