Navigate sensitive category restrictions and build HIPAA-aligned, high-converting campaigns for anxiety, depression, trauma, and telehealth — without policy violations derailing your patient pipeline.
Get My Free Growth PlanMost agencies learn mental health ad restrictions the hard way — with disapproved campaigns and suspended accounts. We already know the rules and build to them from day one.
Google classifies mental health as a sensitive interest area with strict ad copy rules. We know what triggers review flags and build campaigns that never get caught in the policy queue.
Anxiety, depression, trauma, PTSD, couples therapy — we build separate ad groups for each specialty so your ads match exactly what each searcher is looking for.
We build telehealth-specific campaigns alongside in-person intake campaigns, capturing the large audience of patients who prefer remote sessions or live outside your immediate geography.
Every landing page we build includes compliant privacy language, data handling disclosures, and intake forms designed to minimize friction while meeting healthcare privacy standards.
Every AdBoost mental health client runs this campaign mix, structured to reach patients at every stage of their decision to seek care.
"Anxiety therapist near me," "trauma counselor," "depression therapy" — high-intent searches from people ready to start, matched to your specific specialty areas.
Dedicated telehealth campaigns targeting patients across your state who search for online therapy options. Expands your catchment area beyond local drive-time distance.
Visitors who read about your services but did not complete an intake form get re-engaged with reassurance-focused ads that reduce the perceived barrier to reaching out.
Dedicated campaigns for insurance-accepted therapy that target patients who filter providers by coverage. High-intent and underserved by most practice campaigns.
These mistakes cause policy violations, wasted spend, and empty intake calendars. We fix them all before launch.
Ad copy that references personal struggles in a way Google deems stigmatizing triggers the sensitive category review. Framing around positive outcomes and support — not conditions — avoids this every time.
Running only in-person targeting when a large portion of therapy searches are for remote care leaves a major revenue channel untouched. Telehealth ads expand reach without adding overhead.
Intake forms that ask for insurance details, history, and specialty preference on the first touch have high abandonment. We test short-form gated intakes that complete at 3x the rate.
Google requires healthcare advertisers to have a clear privacy policy linked from every landing page. Missing or generic privacy language causes ad disapprovals and erodes patient trust.
We audit your existing digital presence for healthcare ad policy compliance before building anything, preventing disapprovals from landing page or copy issues.
We map your specialties to keyword clusters and build separate ad groups for each, so every searcher sees an ad that matches what they are looking for.
Campaigns launch with compliant creative, HIPAA-aligned landing pages, and intake form conversion tracking connected to Google Ads from day one.
Weekly bid management, intake form A/B testing, and monthly reporting showing cost-per-completed-intake by specialty and campaign type.
A 6-therapist group practice was running a single broad-match campaign with ad copy Google had flagged repeatedly for sensitive category language. They had no telehealth campaigns and a 12-field intake form with high abandonment.
We rebuilt with specialty-specific campaigns, launched a telehealth campaign for state-wide reach, and simplified the intake form to 4 fields. New patient inquiries doubled within 60 days.
"Google kept flagging our ads and we had no idea why. AdBoost explained the sensitive category rules in plain English, rebuilt our campaigns with compliant language, and we have not had a single flag in six months."
"The telehealth campaign was a revelation. We went from serving a 15-mile radius to getting inquiries from across the state. My calendar went from half-full to a three-week wait list in 60 days."
"We were losing people at the intake form. AdBoost cut it from 12 fields to 4 and our completion rate almost doubled overnight. The simplest change made the biggest difference."
Get a compliant, policy-safe Google Ads strategy built for your specialties and designed to maximize intake form completions — at no cost.
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