Kitchen remodeling is the highest-ROI home improvement project. AdBoost targets homeowners ready to invest $25K-$80K and sends them straight to your showroom or phone.
Start Getting Kitchen Leads See How It WorksKitchen remodeling buyers are high-intent and high-value. Generic ad management leaves that money on the table. AdBoost builds campaigns designed specifically to capture ready-to-buy kitchen leads.
Cabinet refacing buyers and full gut renovation buyers have completely different budgets and timelines. We run separate campaigns with distinct messaging and landing pages for each.
Homeowners searching for granite, quartz, or butcher block countertops are deep in the buying process. We target these material-specific terms to deliver leads that are ready to commit.
Kitchen decisions are tactile. Our ad copy and landing pages drive showroom visits using location extensions, appointment scheduling CTAs, and virtual consultation options.
Kitchen remodeling consistently ranks as the top home improvement investment for resale value. We bake this into your ad copy so homeowners justify the spend before they call.
Kitchen buyers research heavily. These four campaign types cover every stage of their decision journey and ensure you stay top of mind from first search to signed contract.
Separate campaigns for granite countertops, quartz installation, cabinet replacement, and full kitchen remodels. Each ad group speaks directly to what the buyer wants.
Luxury kitchen transformations shown directly in the search results. Before-and-after image extensions pre-sell your quality and command higher-budget inquiries.
Kitchen decisions take weeks. Retargeting campaigns keep your showroom brand visible on YouTube and Display while homeowners compare options.
Bidding on competitor brand terms captures homeowners who are already past the awareness stage and comparing you to alternatives, often at lower CPCs.
Kitchen remodeling is one of the most competitive categories in home improvement advertising. These mistakes cost contractors thousands in wasted spend every month.
Lumping cabinet refacing, countertops, and full remodels into a single campaign results in generic ads and bloated CPCs. Segmentation is non-negotiable in kitchen advertising.
Sending all kitchen ad traffic to an online quote form misses the buyers who need to see materials in person. Campaigns that offer showroom CTAs convert at 2-3x higher rates.
Kitchen remodeling is expensive. Ads that avoid price context attract tire-kickers. Qualified buyers respond better to copy that acknowledges investment and justifies value.
Kitchen buyers watch design videos obsessively. Running pre-roll video ads on kitchen and home design YouTube channels is a low-cost way to capture high-value prospects early.
We map the keyword landscape for your service area including material terms, competitor gaps, and local search volume patterns.
Separate campaigns for refacing, countertops, full remodels, and showroom visits, each with dedicated ad groups and negative keyword lists.
Conversion-optimized pages with portfolio imagery, material showcases, financing options, and both online and in-person CTA paths.
Weekly optimization cycles with clear reporting on cost per lead by service type, enabling rapid budget reallocation to highest-performing segments.
A high-end kitchen contractor was spending $5,000 per month with a general agency and averaging 3 unqualified leads a month, none of which were $50K-plus projects.
AdBoost built material-specific campaigns, showroom visit landing pages, and YouTube retargeting targeting kitchen design channel viewers in a 25-mile radius.
Results after 45 days:
"The material-specific campaigns changed everything. Leads who search for quartz countertops are already sold on the material and are just picking a contractor. Close rate went from 18% to 41%."
"Adding showroom visit CTAs to the ads was something we never thought of. Now 30% of our leads want to come in before they commit, and those leads close at nearly double the rate of online-only quotes."
"We averaged $35K per project before AdBoost. After they restructured our campaigns around premium keywords and financing messaging, our average project value jumped to $53K in four months."
Kitchen remodeling CPCs typically range from $10 to $35. Full kitchen renovation and premium countertop terms in major metros trend toward the top of that range, while cabinet refacing and partial remodel terms are often $10-$18. The higher CPC is easily justified by average project values of $25K-$80K.
Create separate ad groups for granite, quartz, marble, butcher block, and laminate countertops. Each material attracts a distinct buyer with different budget expectations. Pair each ad group with a material-specific landing page showing your portfolio for that material and a clear quote or showroom visit CTA.
Build entirely separate campaigns with separate budgets and landing pages. Cabinet refacing campaigns should emphasize speed, cost savings, and same-day quotes. Full remodel campaigns should emphasize transformation, portfolio depth, and showroom experiences. Mixing these audiences results in poor quality scores and confused messaging.
Yes, especially for retargeting. Kitchen buyers spend significant time watching design content on YouTube. Pre-roll ads targeting kitchen renovation, home design, and cooking channels in your service area build brand familiarity before homeowners search. This warm-up reduces CPCs and improves conversion rates when they do search.
Kitchen decisions typically take 60-120 days from first search to signed contract. AdBoost uses multi-touch attribution, retargeting campaigns across Display and YouTube, and email capture on landing pages to stay in the decision funnel throughout the full research period. This ensures you are the contractor they call when they are ready.
Stop competing on generic home improvement terms. AdBoost builds kitchen-specific campaigns that attract buyers with the budget and intent to commit.
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