Home Remodeling Google Ads

Turn Search Intent Into Signed Remodeling Contracts

Homeowners searching "home renovation near me" are ready to spend. AdBoost puts your business in front of them before your competitors even wake up.

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$8-$28
Typical CPC for Remodeling Keywords
4.2x
Average ROAS for AdBoost Clients
68%
Of Remodeling Searches Have Local Intent
Why AdBoost

Built for Remodeling Contractors, Not Generic Businesses

Generic agencies waste your budget on clicks that never convert. AdBoost understands the remodeling buyer journey from equity-fueled research to permit-ready commitment.

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Full-Service vs. Specialty Segmentation

We build separate campaigns for whole-home renovations versus specialty work like additions or basement finishing, each with the right bids and messaging.

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Seasonal Budget Scaling

Spring and fall are peak seasons for remodeling leads. We automatically increase budgets 30-50% during high-demand windows so you never miss peak season.

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Homeowner Financing Angles

We weave home equity, HELOC, and financing messaging into your ads and landing pages to reduce sticker shock and increase quote requests from serious buyers.

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Permit-Pulling Credibility Signals

Licensed, insured, and permit-pulling: we build these trust markers into your ad extensions and landing pages to filter out tire-kickers and win quality leads.

Campaign Types

4 Campaign Types That Drive Remodeling Leads

Every dollar has a job. We deploy the right campaign type for each stage of the homeowner renovation decision process.

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Local Search Campaigns

Target high-intent phrases like "home renovation near me" and "remodeling contractor [city]." These campaigns generate the majority of your inbound calls and form fills.

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Before/After Visual Extensions

Image extensions showcasing your best before-and-after projects stop the scroll and prove your work before a homeowner even clicks. Visual proof closes faster.

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Retargeting Campaigns

Most homeowners research for weeks before deciding. Our retargeting campaigns keep your brand visible across the Google Display Network until they are ready to call.

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Call-Only Campaigns

For contractors who close better on the phone, call-only campaigns send prospects directly to your line with no landing page friction, just a ringing phone.

Common Mistakes

4 Google Ads Mistakes Killing Your Remodeling ROI

These are the most expensive errors we fix when taking over remodeling accounts, often recovering thousands in wasted spend immediately.

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Broad Match Everything

Running broad match keywords like "remodeling" burns budget on DIY researchers, apartment renters, and job seekers. Tighter match types protect your spend.

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Sending Clicks to the Homepage

Your homepage is not a landing page. Visitors who land on a general page bounce within seconds. Every campaign needs a dedicated conversion-optimized page.

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Ignoring Negative Keywords

Without negatives like "DIY," "cheap," and "free estimate template," you pay for clicks from people who will never hire you. Negative keyword lists cut waste fast.

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No Seasonal Budget Strategy

Flat monthly budgets mean you are underspending in spring when demand spikes and overspending in winter. Budget flex by season is the single biggest ROI lever.

Our Process

How We Launch Your Remodeling Campaigns

01

Discovery and Audit

We audit your market, competitors, and existing campaigns to find immediate wins and missed opportunities.

02

Campaign Architecture

We build segmented campaigns for full-service and specialty remodeling with tightly themed ad groups and negative keyword lists.

03

Landing Page Buildout

Dedicated landing pages for each service with before/after imagery, social proof, financing angles, and one clear CTA.

04

Launch, Track and Scale

We launch, track every lead back to its keyword, and optimize weekly, scaling what works and cutting what does not.

Case Study

From $4K Wasted to 38 Leads in 60 Days

Mid-Size Remodeling Contractor, Texas

A full-service remodeler was running broad match campaigns with no landing pages and losing $4,000 per month with almost no leads to show for it.

AdBoost rebuilt their account from scratch: segmented campaigns, tight match types, dedicated landing pages with financing CTAs, and seasonal budget scaling.

Results after 60 days:

Cost Per LeadDown 64%
Monthly LeadsUp 380%
Qualified Quote RequestsUp 290%
ROAS4.8x
Testimonials

What Remodeling Contractors Say

★★★★★

"Before AdBoost we were spending $3,500 a month and getting maybe two leads. Now we get 15-20 qualified calls a month for the same budget. The permit-ready messaging weeds out the time-wasters completely."

Marcus T. - Full-Service Remodeler, Dallas TX
★★★★★

"The seasonal scaling alone was worth it. They bumped our budget in March and we had our busiest spring in 12 years. I had to hire two more crews and have not had a problem filling the schedule since."

Rachel K. - Residential Remodeling Co., Nashville TN
★★★★★

"I was skeptical about the financing angle in the ads but it made a huge difference. Homeowners come in already knowing we offer payment options and the close rate on those leads is nearly double."

Derek M. - Premier Home Renovations, Phoenix AZ
FAQ

Frequently Asked Questions

Home remodeling CPCs typically range from $8 to $28 depending on keyword specificity, location, and competition level. Full-service renovation keywords in major metros tend toward the higher end, while specialty terms in smaller markets can be significantly cheaper.

Spring (March through May) and early fall (September through October) are peak seasons for remodeling inquiries. We recommend increasing budgets 30-50% during these windows and maintaining a baseline through winter to capture off-season planners who convert faster in spring.

We build separate campaigns with tightly themed ad groups for each. Full-service campaigns target broad renovation terms and emphasize turnkey solutions, while specialty campaigns target specific services like basement finishing or room additions with service-specific landing pages and messaging.

Search ads should be your primary lead generation channel because they capture active intent from homeowners ready to get quotes. Display and retargeting ads work best as a secondary channel to stay visible during the homeowner research period, which typically spans two to eight weeks.

Most remodeling clients see their first qualified leads within the first week of launch. Meaningful optimization data accumulates over 30 days, and by 60-90 days campaigns are fully optimized with consistent lead flow and a predictable cost per lead.

Ready to Fill Your Remodeling Schedule?

Stop guessing on Google Ads. AdBoost builds and manages the entire system so you can focus on your projects, not your marketing.

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