LTL, FTL, and expedited freight campaigns engineered for the procurement manager searching for a reliable carrier — not a consumer browsing comparison sites.
Get Your Free Freight Ads AuditFour structural problems unique to B2B freight campaigns.
LTL shippers move pallets and FTL shippers move truckloads. They have different price sensitivities, timelines, and decision makers. One campaign cannot serve both effectively.
Manufacturing, retail, and e-commerce all ship freight but their pain points are completely different. Generic ads attract none of them efficiently.
Expedited and overnight freight buyers are willing to pay a significant premium. Treating them like standard shippers destroys revenue per customer.
Package tracking, small parcel, and personal shipping keywords waste budget on consumers who will never become freight contract accounts.
Each campaign targets a distinct shipper type and service tier.
Target shippers researching less-than-truckload rates with quote-focused landing pages and carrier comparison messaging.
Full-truckload campaigns targeting logistics managers at manufacturers and distributors searching for dedicated lane coverage.
Premium ad groups for time-sensitive freight with urgency messaging, guaranteed delivery windows, and higher bid thresholds justified by contract value.
Dedicated campaigns for manufacturing, retail supply chain, and e-commerce fulfillment with industry-specific copy and landing pages.
These errors appear in almost every freight account we audit.
Shipping a package, how to ship UPS, and USPS tracking attract consumers, not procurement managers. These must be added as negatives immediately.
Sending B2B freight traffic to a contact form with no volume or freight class fields signals that you do not understand commercial shipping. Purpose-built forms double conversion.
A manufacturer shipping steel coils and a retailer shipping apparel have nothing in common. Industry-specific copy with relevant imagery consistently outperforms generic freight ads by 60 to 80 percent.
Google Ads allows customer match uploads. Importing your LinkedIn prospecting list and targeting lookalikes dramatically improves B2B lead quality in freight campaigns.
From onboarding to qualified freight leads in under 14 days.
We map your lanes, service tiers, and target industries to build a campaign that fills your capacity.
Separate campaigns per service type and industry vertical with keyword lists curated for commercial shipping intent.
Quote-focused landing pages with freight class, weight, origin/destination, and timeline fields to qualify leads before they reach your sales team.
Weekly negative keyword reviews, bid adjustments by industry, and monthly reporting on contract pipeline value generated.
A regional freight broker in the Midwest was running a single campaign mixing LTL and FTL with no industry targeting. We rebuilt the account with 6 segmented campaigns and a B2B quote form with freight classification fields.
Get Similar Results"We had 3 carriers fighting over our Google Ads budget. AdBoost cleaned it up, built out our LTL campaign, and our qualified quotes tripled in 60 days."
"The B2B landing page with freight class and weight fields pre-qualified leads so well that our sales team close rate went from 22 percent to 38 percent."
"We never thought to target manufacturing verticals separately. That campaign alone brought in our two biggest e-commerce fulfillment contracts this year."
Freight shipping quotes, LTL freight rates, freight broker near me, and shipping rate comparison are the highest-intent B2B keywords. Expedited and overnight freight keywords carry premium CPCs but attract high-value shippers.
Freight shipping CPCs range from $6 to $20 with expedited and overnight keywords at the high end. B2B freight conversions have much higher lifetime values so higher CPCs are justified by contract revenue.
Yes. LTL and FTL shippers have different budget sizes, decision timelines, and buying criteria. Separate campaigns with distinct messaging consistently outperform blended campaigns by 40 to 60 percent on qualified lead volume.
Use industry-specific keywords combined with B2B audience targeting. Manufacturing, retail distribution, and e-commerce fulfillment are the three highest-volume freight verticals on Google Ads. Each deserves its own campaign with tailored messaging.
Target CPA bidding works well once you have 30 or more conversions per month. Before that, use maximize conversions with a manual CPC ceiling to prevent runaway bids on broad match terms in this competitive space.
Get a free audit of your freight Google Ads account and a plan to generate more qualified B2B quotes.
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