Stop losing Botox, filler, and medical derm patients to competitors. A properly structured Google Ads campaign turns high-intent searches into booked consultations.
Build My CampaignPatients searching for Botox, acne treatment, or a skin cancer screening are already decision-ready. Google puts your clinic in front of them at that exact moment.
Patients research Botox, dermal fillers, and laser resurfacing on Google before ever calling a clinic. Paid search captures them before competitors do.
Separate campaigns for medical services (acne, eczema, mole removal) and cosmetic procedures allow precise bidding and messaging for each patient type.
Highlighting HSA and FSA eligibility in medical derm ads attracts insurance-conscious patients who are ready to spend their benefit dollars before year-end.
Most patients choose a dermatologist within 15 miles. Geo-fenced campaigns eliminate wasted spend and focus budget on your actual service area.
One campaign type is never enough. The highest-performing derm practices layer these four formats to cover every stage of the patient journey.
Target high-intent terms like "Botox near me," "dermatologist for acne," and "skin cancer screening." Use tightly themed ad groups per service to maximize Quality Score and minimize CPC.
Re-engage website visitors who browsed your services but did not book. Display ads with a limited-time consultation offer bring them back within days.
LSAs appear above all other results for "dermatologist near me" searches. You pay per verified lead only. A Google Guaranteed badge builds instant trust with new patients.
Run laser and resurfacing campaigns before summer. Push HSA/FSA messaging in Q4. Launch filler specials before major holidays. Timing your spend to patient intent cycles lowers CPL.
These four errors are responsible for the majority of wasted spend in dermatology Google Ads accounts.
Cosmetic keywords carry far higher CPCs. Lumping them with medical terms inflates costs and muddies performance data. Always separate budgets and ad groups by service category.
A homepage is not a landing page. Patients searching for Botox should land on a dedicated Botox page with a clear consultation CTA, not a general about-us page.
Without a negative keyword list, derm ads appear for irrelevant queries like "DIY skin care," "derm school programs," or competitor brand names. Build and update negatives weekly.
Google prohibits before-and-after images in ads. Clinics that violate this get account suspensions. Use outcome-focused copy in ads and reserve photos for compliant landing pages.
Four focused steps from audit to optimization, executed in the first 30 days.
Map your services, fee schedule, and patient lifetime value to set profitable target CPAs per procedure category.
Build separate campaigns for cosmetic, medical, and LSA. Assign budgets by revenue potential, not guesswork.
Create dedicated, HIPAA-mindful landing pages per service with fast load times, social proof, and a single consultation CTA.
Weekly bid adjustments, negative keyword expansion, and A/B tested headlines drive CPL down as volume scales up.
A three-location dermatology group was spending $6,200/month on Google Ads with no campaign segmentation, a shared landing page for all services, and zero retargeting. Cost per booked appointment was $210.
New cost per booked appointment after restructure
"We were throwing money at broad keywords with nothing to show. Ad Boost restructured everything by procedure type and our Botox bookings tripled in 60 days."
"The HSA/FSA angle was something we had never thought of for our medical side. It brought in a whole segment of patients who were specifically looking to use their benefits."
"Local Service Ads alone cut our cost per new patient by half. We now rank above every competitor in our area for the searches that actually matter."
Dermatology CPCs typically range from $4 to $14 depending on service type. Cosmetic terms like Botox and fillers run higher, while medical dermatology keywords for acne and eczema are more affordable. Proper campaign segmentation keeps blended CPC in a profitable range.
Google Ads does not allow before and after photos in ad creative. Use them on landing pages instead, and drive traffic there through compliant ad copy focused on patient outcomes and consultation offers.
Highlight HSA/FSA eligibility in ad copy for medical dermatology services like acne treatment, skin cancer screening, and rosacea care. This increases click-through rates from insurance-conscious patients and works especially well in Q4 when benefit dollars expire.
Yes. Local Service Ads appear at the very top of results for near-me searches and are pay-per-lead. They are highly effective for new patient acquisition and work alongside Search campaigns to maximize visibility across all placements.
Most campaigns show measurable lead flow within 2 to 4 weeks. Full optimization with quality score improvements typically takes 60 to 90 days as Google learns your audience and refines delivery to your best-converting patient segments.
Get a custom Google Ads growth plan built specifically for your dermatology clinic — no fluff, no generic templates.
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