Google Ads Agency — Commercial Real Estate

Capture Tenants, Buyers, and Investors
at the Exact Moment They Search for CRE

Ad Boost builds commercial real estate Google Ads campaigns with the long-cycle retargeting and property-specific targeting that CRE decisions demand — not generic real estate campaigns repurposed for commercial.

Get My Free CRE Ads AuditSee How It Works
$15–$45
Avg CPC for CRE Keywords
6–18 Months
Typical CRE Decision Timeline
180+ Days
Recommended Retargeting Window
$25K+
Average Commission Value Per CRE Deal
Why It Matters

Commercial Real Estate Decisions Take Months.
Most CRE Campaigns Last 7 Days.

The fundamental mismatch between CRE decision timelines and typical Google Ads remarketing windows is why most CRE brokers see poor results from paid search.

🏢
Property Type Campaign Segmentation
Office, retail, industrial, and multifamily search intent are entirely different. Mixing them into one campaign creates Quality Score conflicts and prevents budget allocation toward your most profitable property types.
💼
Business Owner Audience Targeting
Google allows targeting by business size, industry, and decision-maker role. CRE tenant leads are dramatically more qualified when ads reach CEOs and Office Managers rather than generic real estate searchers.
🔁
6-18 Month Retargeting Windows
A CRE prospect who visited your office space page in January may not sign a lease until August. 7-day or 30-day remarketing windows miss the entire back half of the consideration cycle where deals actually close.
⚔️
Competitor Property Conquest
Tenants searching competing listings by address or property name are actively evaluating alternatives. Conquest campaigns show your properties to prospects who are already in the leasing process with competitors.
Campaign Strategy

Four Layers Every CRE Google Ads
Campaign Needs to Generate Qualified Deals

Commercial real estate requires a more sophisticated campaign architecture than residential. These four layers are non-negotiable for serious CRE brokers and developers.

🔍
Search: Property-Type Intent Capture
Separate ad groups for each property type with high-intent queries: “office space for lease [city]”, “industrial warehouse [city] for sale”, “retail space [neighborhood] rent”. Tight negative keyword lists block residential traffic entirely.
🖼️
Display: Decision-Maker Audiences
In-market business owner audiences combined with company size and industry filters reach CFOs and Operations Directors who are evaluating space options — even before they initiate a formal search.
🎥
YouTube: Property Showcase Ads
Virtual tour-style video pre-roll ads targeting commercial real estate content viewers provide a format advantage that text ads cannot match. Ideal for showcasing unique properties, amenities, and location advantages.
📈
Remarketing: Full Decision-Cycle Coverage
180-day remarketing audiences segmented by property type viewed, time since visit, and engagement level. Progressive ad sequences that move from awareness to value proposition to urgency as the prospect moves through the decision cycle.
Common Mistakes

Four CRE Google Ads Errors That Waste
Thousands in Ad Spend Every Month

These are the most common mistakes we see when auditing commercial real estate broker and developer accounts. Each one is correctable within 30 days.

🚫
Running Residential Keywords
Mixing commercial and residential real estate keywords generates massive irrelevant traffic volume. CRE campaigns need complete exclusion of residential terms to maintain any meaningful conversion rate.
🚫
Too-Short Remarketing Windows
A 30-day remarketing window catches less than 20% of the CRE decision cycle. Prospects who visited your site in January are still making decisions in May. Short windows abandon warm prospects exactly when they are getting close to committing.
🚫
No Property-Specific Landing Pages
Sending CRE traffic to a general listings portfolio page when a prospect searched for a specific property type or size range creates a disconnect that eliminates most conversion potential.
🚫
Ignoring Phone Call Conversions
Commercial real estate inquiries predominantly come via phone, not form. Without call tracking tied to specific campaigns and keywords, you have no visibility into which ad spend is generating actual deal conversations.
Our Process

A 4-Phase Campaign System

From audit to scale in a repeatable architecture.

Phase 01
Property Audit & Targeting Map
Map all active listings by property type, size, and deal value. Build separate campaign and audience targeting strategy for each property type and buyer persona.
Phase 02
Campaign Architecture Build
Separate campaigns by property type, dedicated listing-specific landing pages, call tracking, 180-day remarketing audience setup, and decision-maker audience configuration.
Phase 03
Lead Quality Optimization
Weekly search term analysis, negative keyword additions, bid adjustments by property type and geo, landing page A/B testing, and lead quality scoring with the broker team.
Phase 04
Pipeline Attribution Reporting
Monthly reporting on leads by property type, cost per qualified inquiry, deal pipeline attribution, and campaign expansion recommendations based on top-performing segments.
Case Study
Commercial Real Estate Broker — Major Metro Market

Generated 28 Qualified Tenant Inquiries in 60 Days

A CRE brokerage with a portfolio of mixed office and industrial listings was running a single Google Ads campaign with no property type segmentation and a 14-day remarketing window. We rebuilt the account with separate campaigns for each property type, created dedicated landing pages for six key listings, and launched a 180-day retargeting sequence targeting business owners.

The brokerage generated 28 qualified tenant inquiries in the first 60 days at a cost per lead of $87 — compared to zero trackable leads in the prior quarter from the same ad spend.

Build This For My Business
28
Qualified Tenant Inquiries in 60 Days
$87
Cost Per Qualified Tenant Inquiry
180-Day
Retargeting Window Implemented
0 to 3
Active Lease Negotiations From Ads

Results vary by market, offer, budget, and execution. Past results do not guarantee future outcomes.

Testimonials

What Commercial Real Estate Professionals Say About Ad Boost

★★★★★

“We had been running Google Ads for a year with our previous agency and could not tell you a single deal that came from it. Within 60 days of working with Ad Boost we had three active lease negotiations from paid search.”

Thomas W.
CRE Broker, Chicago IL
★★★★★

“The property-specific landing pages they built for our industrial listings immediately improved the quality of inquiries. We stopped getting tire-kickers and started getting decision-makers with real timelines.”

Michelle R.
Commercial Developer, Houston TX
★★★★★

“The 180-day retargeting strategy is the piece that nobody else was doing for us. CRE deals take months and our previous agency was giving up on prospects after two weeks. Ad Boost stays in front of them for the entire cycle.”

Andrew F.
Office and Retail Broker, Atlanta GA
FAQ

Frequently Asked Questions

Commercial real estate keywords typically range from $15–$45 per click. Office space, industrial, and investment property searches command the highest CPCs in major markets. Smaller markets can achieve $12–$20 CPCs with proper targeting.

Separate campaigns by property type and by buyer intent. Audience layers using in-market business owner segments dramatically improve lead quality over generic real estate targeting.

Commercial real estate decisions typically take 6–18 months from initial research to lease or purchase closing. This requires remarketing windows of 180+ days.

Search captures active intent from tenants and investors currently searching. Display and YouTube remarketing keep your listings in front of decision-makers throughout the long consideration cycle. Both are needed.

Property-specific landing pages with availability, square footage, and direct inquiry forms dramatically outperform portfolio or homepage destinations. Each major property type needs its own dedicated landing page.

Ready to Build a CRE Google Ads System That
Generates Qualified Tenant and Investor Inquiries?

Book a free 30-minute commercial real estate ads audit. We will review your current campaigns, map your active listings, and show you exactly how to restructure your account for the long consideration cycles that CRE requires.

Get My Free CRE Ads Audit
Free 30-minute audit · No commitment required · You keep the diagnosis