Office buildings, medical facilities, and industrial accounts — we build B2B cleaning campaigns that bring in recurring annual contracts, not one-time jobs.
Get Your Free Cleaning Ads AuditFour structural problems that attract wrong-fit leads and miss high-value contracts.
Generic cleaning keywords attract homeowners. Commercial cleaning buyers work in office complexes, medical buildings, and industrial facilities. Without B2B targeting layers, you pay for residential clicks that will never sign a contract.
Medical office and hospital cleaning is a premium niche with HEPA, hospital-grade, and disinfection protocol keywords that most commercial cleaners ignore. These contracts pay 30 to 60 percent more than standard office work.
Annual contract buyers and one-time deep clean buyers behave completely differently. One campaign for both leads to messaging that converts neither effectively.
Janitorial services and office cleaning attract different buyer types and price expectations. Running them together creates Quality Score conflicts and wastes impression share on lower-intent traffic.
Separate campaigns for each facility type and contract tier.
Targeting facility managers and property management companies with keywords like commercial office cleaning and janitorial services for office buildings, emphasizing contract flexibility and green certification.
Hospital-grade cleaning campaigns for clinics, dental offices, and outpatient facilities with HEPA filtration, EPA-registered disinfectant, and OSHA compliance messaging.
Floor care, degreasing, and post-construction cleaning campaigns for manufacturing facilities and distribution centers with square-footage-based quote landing pages.
Annual and semi-annual contract campaigns targeting building managers with long-term pricing, service guarantees, and dedicated account manager messaging.
These are the errors we fix in every commercial cleaning account we audit.
House cleaning, maid service, and residential cleaning keywords attract homeowners who will never sign a commercial contract. These must be excluded with negatives in all B2B campaigns.
Facility managers and property managers require proof of bonding, liability insurance, and workers compensation before they will even request a quote. Landing pages without this information lose B2B conversions at the first impression.
A medical facility manager and a warehouse supervisor have completely different concerns. Industry-specific landing pages with relevant compliance certifications convert at 2 to 3 times the rate of generic pages.
B2B cleaning buyers want to self-qualify on price before they call. A square footage estimator on your landing page pre-qualifies leads and increases form completion by 35 to 50 percent in commercial cleaning campaigns.
From audit to recurring contract pipeline in under 3 weeks.
We map your facility types, service offerings, and target contract sizes to build a campaign hierarchy that prioritizes highest-value accounts.
Office, medical, industrial, and recurring contract campaigns built separately with keyword lists and bidding strategies specific to each facility type.
Facility-specific landing pages with bonding certificates, compliance badges, square footage estimators, and contract-focused CTAs.
Weekly bid adjustments prioritizing keywords that generate contract inquiries, not just one-time quote requests. Monthly reporting on pipeline value.
A 28-employee commercial cleaning company in the Southwest was running a single campaign mixing residential and commercial keywords with no facility-type separation. We rebuilt it with 4 vertical campaigns and B2B landing pages for each facility type.
Get Similar Results"The medical office cleaning campaign brought us a 3-clinic group contract worth $78,000 annually. AdBoost paid for itself in month one of that single account."
"We had no idea we were spending 60 percent of our budget on homeowners who would never sign a commercial contract. The negative keyword cleanup alone tripled our lead quality."
"The square footage estimator on our new landing page gets filled out 3 times more than our old contact form. Facility managers love that they can get a ballpark before they call."
Office cleaning services, commercial janitorial services, office building cleaning, and medical office cleaning are the highest-converting B2B keywords. Segment janitorial and office cleaning into separate ad groups as they attract different buyer personas.
CPCs range from $5 to $18 for commercial cleaning keywords. Medical facility and hospital cleaning keywords sit at the high end due to the premium contract value they represent, making higher bids fully justified.
Use office building and facility manager audience segments combined with keywords like commercial cleaning contract and janitorial services for offices. Landing pages should emphasize bonding, insurance, and green cleaning certifications prominently above the fold.
Yes. Recurring contract searchers respond to annual pricing and service guarantees. One-time searchers respond to rapid quote turnaround and availability. These require different landing pages, CTAs, and even different bidding strategies.
Yes. Medical office cleaning, hospital cleaning services, and HEPA cleaning are high-value keywords. Emphasize hospital-grade disinfection protocols, OSHA compliance, and blood-borne pathogen training in your ad copy and on your landing page.
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