AdBoost runs Google Ads campaigns engineered for auto repair shops, capturing high-intent local searches at the exact moment drivers need a mechanic.
We convert those clicks into booked appointments and walk-in customers, with full call tracking so you know exactly what is working.
Generic PPC agencies run generic campaigns. We know your industry including the keyword intent, the seasonal swings, and the local radius that actually drives car counts.
We build ad groups around specific vehicle makes and service needs. "Honda brake replacement" outperforms "auto repair near me" for intent and conversion rate every time.
Auto repair buyers call before they visit. We structure campaigns around call extensions, call-only ads, and click-to-call bidding so every dollar chases a phone call.
We layer bid adjustments by distance from your shop, paying more for searchers within 3 miles and backing off beyond 10 to keep your budget in your real service area.
Every month you get a plain-English report showing cost per call, cost per appointment, and exactly which keywords drove revenue. No vanity metrics and no fluff.
Four proven tactics that separate top-performing auto repair campaigns from wasted ad spend.
We segment campaigns by urgency: emergency repairs like "car wont start," routine maintenance like "oil change near me," and diagnostic searches like "check engine light on." Each bucket gets tailored bids, ads, and landing pages.
We bid on competitor shop names in your area. When a driver searches a rival by name, your ad appears first. We then message around their weak spots: wait times, pricing, or warranty coverage.
Spring pre-road-trip, late fall winterization, and post-storm periods see massive search spikes. We pre-schedule budget increases for these windows so you capture demand surges without manual intervention.
Google Ads call extensions, GA4 goal completions, and optional CRM integration give full attribution from keyword to call to repair order. We know which ads fill bays and we cut the rest.
These four mistakes are burning budgets at shops across the country right now.
Broad match without a robust negative list spends your budget on "auto repair games" and searches outside your service area. We build negative lists before day one so not a cent goes to waste.
A homepage is built for everyone. A landing page is built for buyers ready to call. Shops that route paid clicks to their homepage see 60% lower conversion rates than those using dedicated service pages.
Over 30% of auto repair searches happen between 6pm and 10pm when most shops are closed. Without an after-hours strategy that traffic is pure waste. We build call capture flows for every hour of the day.
If you cant tie a call to a keyword, youre flying blind. Most shops know Google Ads "kind of works" but cant prove it. Without call tracking, optimization is guesswork and scaling is impossible.
From kickoff to first leads in under two weeks.
We audit your market, the top competing shops, their ad copy, estimated spend, and the keyword gaps they are leaving open. You get a full competitive map before a single dollar is spent.
We build segmented ad groups for each service category, write headline variations, and configure conversion tracking including call extensions, call-only ads, and GA4 goals before going live.
Campaigns go live. We monitor search term reports daily in week one, add negatives, adjust bids by device and time of day, and pause underperforming ad variations weekly.
By month two we know which service, keyword, and ad combination drives the lowest cost per call. We reallocate budget toward winners and layer in seasonal and conquest campaigns to keep growing.
A three-location auto repair group in the Southeast came to AdBoost after 14 months with a national agency that delivered impressions but not car counts. Their previous campaigns lumped all services into a single broad ad group with no call tracking.
We rebuilt the account from scratch: 11 tightly themed ad groups by service and vehicle make, dedicated landing pages for oil change, brakes, and transmission, plus a competitor conquest layer targeting the two dominant chains in their markets.
Within 60 days, inbound call volume tripled. Within 90 days, cost per call hit $6.40 versus $19 under the prior agency. All three locations reported bay utilization above 90% for the first time in over a year.
We went from 8 to 31 inbound calls a week inside of two months. AdBoost understood exactly what keywords drive real customers versus tire-kickers. Best marketing investment we have made in 10 years running this shop.
The call tracking setup alone was worth it. For the first time I know exactly which Google Ads are filling my shop. AdBoost cut my wasted spend in half and doubled my booked jobs inside of 60 days.
I was skeptical because I had burned money on Google Ads twice before. AdBoost audited my old account on day one and showed me exactly why it failed before asking for a dime. We have been clients for 14 months now.
Average CPCs for auto repair keywords range from $4 to $18, depending on your market and services. Oil changes skew lower; transmission and engine work skew higher. Most shops see strong ROI starting at $1,500 per month in ad spend, with our management fee on top.
High-intent keywords like "auto repair near me," "check engine light [city]," and "[make] mechanic [city]" consistently drive calls. Branded competitor keywords also perform well for conquest campaigns. We do full keyword research before launch.
Google Ads call extensions and call-only ads use forwarding numbers to attribute calls directly to campaigns. AdBoost sets up full call tracking including GA4 goals and optional CallRail integration during onboarding at no extra charge.
Yes, but budgets shift seasonally. We increase bids in spring post-winter damage season and late fall for winterization, and pull back slightly in mid-summer when customers delay non-urgent repairs. AdBoost handles all of this automatically.
Most auto repair shops see inbound call volume increase within the first 2 weeks of launch. Full campaign optimization and ROAS stabilization typically takes 60 to 90 days as the algorithm collects conversion data.
Get a free audit of your current campaigns, or a competitive analysis of your market if you are starting from scratch.
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