After-accident keywords, insurance referral tracking, photo estimate campaigns, and DRP network targeting built for body shops chasing $2,000-$10,000 repair jobs.
Start Winning More Body Shop JobsAccident victims are stressed and searching urgently. Your ads need to project trust, speed, and insurance expertise the moment they appear.
We capture the highest-intent collision repair searches from drivers who just had an accident and need a shop they can trust right now, not next week.
Every ad click, estimate request, and insurance-related conversion is tracked so you know exactly which campaigns and keywords are driving your most profitable insurance jobs.
We drive customers to your online photo estimate tool, reducing friction dramatically and capturing leads from accident victims who are overwhelmed and just want a quick answer.
Customers at rental car counters near your shop are often there because of an accident. We target nearby rental locations with geo-fenced campaigns that intercept high-intent traffic.
Each campaign type targets a distinct stage of the post-accident repair journey.
Immediate-intent ads for collision repair near me and auto body shop open now with click-to-call extensions for customers who just had an accident and need help fast.
Campaigns driving accident victims to your free online estimate page, lowering the barrier to first contact and filling your estimating queue with pre-qualified leads.
Targeting insurance-aware searches like insurance approved body shop and accept all insurance to capture customers navigating the claims process for the first time.
Non-accident campaigns targeting paintless dent repair, door ding repair, and scratch removal to capture smaller jobs that build customer relationships and reviews.
These four mistakes cost body shops their highest-value leads at the worst possible moment.
An accident victim needs to know you work with their insurance company. Ads that do not mention insurance-friendly or all insurances accepted lose trust immediately to shops that do.
An accident victim who clicks an ad about collision repair and lands on your generic homepage with no clear next step will immediately click back and call the next shop. Every campaign needs a dedicated landing page.
Not offering an online photo estimate is one of the most common ways body shops lose leads. Stressed accident victims want the easiest possible path to getting an answer, not a callback form.
Terms like auto painting and car detailing bring in browsers, not accident victims. Mixing low-intent keywords with high-intent accident keywords dilutes your Quality Score and wastes budget on the wrong audience.
Our auto body shop process focuses on capturing the highest-intent leads in your market from week one.
We build a comprehensive map of every after-accident, insurance, and collision repair keyword in your market, separating high-value jobs from cosmetic-only searches.
We craft ad copy that leads with insurance expertise, DRP mentions if applicable, and the fastest path to an estimate, then map each campaign to a purpose-built landing page.
We set up tracking for your online estimate tool and build a campaign specifically driving post-accident searchers to it, with conversion tracking tied to estimate submissions.
We tie ad spend to actual repair job values using your shop management data, then optimize bids toward the keywords producing the highest-ticket closed jobs, not just the most leads.
A 2-location collision shop was running broad match campaigns with no insurance-specific copy and no photo estimate page. Average monthly estimate requests from Google were 18 and job close rate was low due to poor lead quality.
After rebuilding with accident-intent keywords, insurance-focused copy, and a photo estimate landing page, results improved dramatically within 60 days.
The accident-intent keywords are a different league from what we were running before. The people coming in now have just had a collision and are ready to book. We close nearly every one of them.
Adding the photo estimate campaign tripled our online leads in the first month. Customers love being able to send photos and get a ballpark before coming in. It removes all the hesitation.
The insurance keyword targeting brought in exactly the kind of jobs we wanted. High-value collision work, not door dings. Our average repair ticket went up significantly after the campaign restructure.
High-intent after-accident keywords like auto body shop near me after accident, collision repair near me, and car dent repair are top performers. Insurance-related terms like insurance approved body shop and free estimate collision repair also convert at high rates.
Use UTM parameters on all ads and set up a dedicated insurance referral landing page. Track which keywords lead to estimate requests, then cross-reference with your shop management software to see which estimates convert to insurance-paid jobs.
Photo estimate campaigns use Google Ads to drive customers to a page where they can upload photos of their vehicle damage and receive a quick estimate. This removes friction from the estimate process and dramatically increases lead volume from accident victims who may be overwhelmed.
Target keywords like insurance preferred body shop and DRP approved collision repair. These attract customers whose insurers have a preferred shop list but who are doing their own research. Position your shop as insurance-friendly and mention any DRP partnerships you hold.
Auto body shop keywords typically range from $8 to $25 per click depending on market, competition, and keyword specificity. Accident-intent and insurance-related keywords tend toward the higher end, but these clicks convert to high-value jobs worth $1,500 to $10,000 or more.
Get a free auto body shop campaign audit and discover which accident-intent keywords your competitors are currently owning.
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