Families researching assisted living are comparison-shopping 5 facilities simultaneously. AdBoost puts your community at the top of Google and at the top of their list — with campaigns engineered to drive tours, not just clicks.
With one resident placement worth $100,000+ in lifetime revenue, even $20 CPCs deliver extraordinary ROI — if the campaign structure and landing pages are built correctly.
A four-pillar approach that drives in-person tours and shortens the placement decision cycle.
Four costly mistakes that prevent facilities from filling beds despite significant ad spend.
From facility audit to first qualified tour bookings in 10 days.
We map every competing facility and referral aggregator running ads in your service radius, benchmark CPCs by care level and audience type, assess your current online presence and reviews, and identify the keyword gaps your competitors have left uncontested.
Separate campaigns for each care level you offer. Dual creative tracks for adult children and self-planning seniors. Tour-scheduling landing pages with virtual facility preview, staff introduction, available unit types, and a single CTA. Call routing configured to your admissions team schedule.
Campaigns launch within 7 business days. We review search terms daily in weeks 1–3, cutting job-seeker traffic, assisted living furniture searches, and care-level mismatches. Budget shifts toward care-level segments producing tour-ready leads.
Your 180-day retargeting sequence runs continuously against all previous visitors. Monthly reports show tour requests, call volume, cost per tour, and admissions conversion rate. We adjust retargeting creative quarterly to prevent audience fatigue during long decision cycles.
A 120-bed assisted living community offering independent living, assisted living, and memory care was operating at 68% occupancy and spending $4,200/month on Google Ads through a national healthcare marketing firm. All three care levels shared one campaign, ads sent traffic to the homepage, and retargeting ran for only 14 days.
AdBoost restructured into 6 campaigns (3 care levels x 2 audiences), built care-level tour landing pages, extended retargeting to 180 days with progressive creative sequences, and routed all calls directly to admissions. At 5 months, the community reached 94% occupancy and placed a 12-person waitlist for memory care — their highest-value and most difficult-to-fill care level.
"We were paying A Place for Mom referral fees and running Google Ads at the same time without either working well. AdBoost showed us how to capture families before they hit the aggregators. We cut our referral fee spend by 60% and still hit record occupancy."
"The 180-day retargeting was the insight that changed everything. Families would tour, go dark for 3 months, and then call our admissions team referencing an ad they saw. AdBoost kept us in front of those families when our competitors had given up on them."
"Memory care was our hardest unit type to fill because families searching for it are overwhelmed and skeptical. AdBoost built a separate campaign that spoke directly to adult children in that situation. Our memory care occupancy went from 71% to 100% in 4 months."
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