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Microsoft Ads (Bing Ads)

Lower CPL, Higher Intent: Microsoft Ads for Service Businesses

Microsoft's search network reaches 126M unique searchers monthly โ€” many of them higher-income, older homeowners who are prime buyers for home services, professional services, and healthcare. We capture this overlooked audience at a fraction of Google's cost.

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The Bing Opportunity

Why Smart Advertisers Add Microsoft Ads to Their Mix

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30-50% Lower CPC

Microsoft Ads average cost-per-click is significantly lower than Google in most service categories โ€” meaning more leads for the same budget.

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Older, Wealthier Audience

Bing users skew 45+ with higher household incomes โ€” the demographic most likely to hire service providers and pay premium prices.

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LinkedIn Targeting

Exclusive to Microsoft: target by company, industry, job function, and seniority โ€” powerful for B2B and professional services.

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Google Ads Import

We import your winning Google Ads campaigns directly into Microsoft Ads, then optimize for Bing's unique algorithm and audience.

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Full Search Network

Ads show across Bing, Yahoo, AOL, and partner sites โ€” expanding your reach across the entire Microsoft search ecosystem.

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Unified Reporting

All Microsoft campaign data alongside your Google performance in one unified dashboard. See total cost per lead across both platforms.

Next Step

Ready to Add Microsoft Ads to Your Growth Stack?

Book a free strategy call. We'll audit your market, identify gaps, and show you exactly what a client acquisition system looks like for your business.

Book Your FREE Strategy Call

Free 30-min audit ยท No commitment ยท You keep the diagnosis